Halo CMM incorporates an innovative set of technologies that empower local markets to use data assets like panels and exposure events to create measurement reports that are available via a set of Halo ...

The new defendants added into the legal filing included Lego, Nestlé, Tyson Foods, Abbott Laboratories, Colgate-Palmolive, ...

X accuses several major companies of taking part in a large-scale advertising boycott after Elon Musk purchased the social ...

The suit alleges the brands partook in a World Federation of Advertisers-coordinated (WFA) boycott of X that violated antitrust laws. Christopher Sadowski Some companies have been returning to X ...

The suit, which was filed last year in a federal court in Texas, initially targeted the boycott organizer, the World Federation of Advertisers, along with companies including CVS and video ...

High stakes for digital ad industry as X's case challenges major advertisers' collective bargaining power. The World Federation of Advertisers (WFA), CVS Health, Mars, Ørsted, and Twitch are also ...

The complaint alleges that members of the Global Alliance for Responsible Media (GARM), a now-defunct initiative from the advertiser trade body the World Federation of Advertisers (WFA), illegally ...