Optical illusions are a striking phenomenon that regularly goes viral online, leaving all and sundry baffled. These ...

The "sun candle," also known as a subsun, is a rare optical illusion caused by sunlight reflecting off tiny ice crystals in ...

Viral sensation Monalisa from the Mahakumbh Mela is going to be a case study for people who study social media trends. She ...

Blue and black or white and gold? A decade later, it turns out the ultra-viral optical illusion dress was also a boon to ...

After a viral response to her “woke” PhD, Dr. Ally Louks has become a beloved fixture of curiosity on an app known for ...

It’s his captivating eyes that mysteriously change colour to match his outfits! Yes, we aren’t joking. Meet Arsh, the wonder ...

Aika, Japanese strawberries, has gone viral, triggering discussions on pop art, luxury goods and the value of good food.

Dive into the pop provocateur turned DIY DJ’s new project, “Salvation,” as she brings her tour to Bimbo’s in S.F.

A new crypto meme phenomenon is taking shape, fueled by a panda-themed token called Panshibi (SHIBI). With a presale at ...

Bill Murray is coming to the defense of his long-time friend and fellow SNL alum John Belushi. During a recent appearance on ...

It was on February 26, 2015 that a Scottish musician posted a photo of a dress on social networking site Tumblr - quickly leading to a viral online sensation.