Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

With Big 12 championship aspirations and one of the most robust NIL budgets in the country, Texas Tech will be among the ...

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

Lee Hunter, who spent three seasons with the Knights, had a reunion with his former teammates at this week’s Big 12 Media ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Throughout the offseason, Brett Yormark has emphasized the Big 12’s preference for a 5+11 format for the College Football ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Texas Tech Hoping NIL Leads To Breakthrough Season ...

Red Raiders continue to be a major player in college sports’ new era of player compensation, beating several heavyweights to ...

Texas Tech Using NIL Funding To Become Contenders In Big 12 ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

In the era of paying players, Texas Tech head coach Joey McGuire explains why they have the formula to win now.