Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Felix Ojo, a highly-rated high school offensive tackle, has committed to Texas Tech, securing a groundbreaking three-year, $5 ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Texas Tech Head Coach Wants LSU-Texas Tech Home-And-Home Series originally appeared on Athlon Sports. Big 12 media days are ...

In the era of paying players, Texas Tech head coach Joey McGuire explains why they have the formula to win now.

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

Texas Tech billionaire booster Cody Campbell announced the formation of a new non-profit dedicated to college sports on ...

Will Iowa have a better offense than defense? What's UConn's football future? Who will replace Joe Castiglione at Oklahoma?

The deal is believed to be the largest fully guaranteed revenue-share agreement in college football under the recently ...

Texas Tech head coach Joey McGuire used his time at the Big 12 media days to call out some bigger programs and conferences. As the saying goes, McGuire 'wants t ...

Texas Tech Using NIL Funding to Become Contenders in Big 12 ...