Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Felix Ojo, a highly-rated high school offensive tackle, has committed to Texas Tech, securing a groundbreaking three-year, $5 ...

In the era of paying players, Texas Tech head coach Joey McGuire explains why they have the formula to win now.

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

Hunter, who spent three seasons with the Knights, had a reunion with his former teammates at this week’s Big 12 Media Days.

The deal is believed to be the largest fully guaranteed revenue-share agreement in college football under the recently ...

Texas Tech billionaire booster Cody Campbell announced the formation of a new non-profit dedicated to college sports on ...

The deal, which is one of the largest of its kind since direct athlete compensation became legal, sets a new benchmark in ...

Will Iowa have a better offense than defense? What's UConn's football future? Who will replace Joe Castiglione at Oklahoma?

Texas Tech Using NIL Funding to Become Contenders in Big 12 ...