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3 小时
Conquering fear & FOMO: how marketers can bridge the GenAI readiness gap
Ready or not, here AI come… but with a growing gap between potential and readiness, can marketing leaders afford to hide? We ...
Opinion
7 小时
Opinion
Freelance blues: The dream that’s harder than it looks
Isolation, burn-out, and the threat of AI: life as a freelancer is not as breezy as it’s made out to be, according to new ...
9 小时
‘Be a partner, not a vendor’: How agencies keep clients sweet amid personnel shifts
News that there’s a new chief marketer coming to a client is enough to make even the hardiest agency folk shiver. So, how can ...
Opinion
11 小时
Opinion
Kjersti Løken Stavrum, Tinus Trust CEO, on how multi-format media elevates the brand
Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.
8 小时
Ad of the Day: Heinz ditches logo in ‘It Has to Be’ outdoor campaign
The work by creative shop Wieden+Kennedy London shows close-ups of foods such as beans, tomato soup and mayonnaise.
8 小时
How Australian Lamb has flexed its creative chops for 20 years
Since 2015, across two different agencies, the meat company has released an annual campaign starring former footballer and ...
Opinion
8 小时
Opinion
Elon Musk: The accidental brand activist?
Elon Musk was Tesla’s greatest marketing asset. Now he’s a liability. The Drum’s editor-in-chief, Gordon Young, explores why ...
2 小时
Desperados takes first shot at non-traditional advertising with Ovy on the Drums
The Heinkeien-owned tequila beer has signed up the Colombian record producer as its artistic director to usher in a new era of advertising.
Opinion
12 小时
Opinion
Programmatic marketing must address concerns around data privacy
Privacy dominates many discussions, and decisions, in the digital sphere. Jonathan D’Souza-Rauto of Kepler EMEA explains why ...
23 小时
AKQA Americas unveils new leadership team under recently appointed CEO Tesa Aragones
The reshaped leadership structure signals a new phase for the agency as it strengthens its creative, strategic and ...
19 小时
Is Elon Musk steering Tesla into a brand crisis?
Tesla’s latest earnings report reveals a rare sales decline and stock dip, as CEO Elon Musk’s escalating controversies and ...
21 小时
As Meta censors abortion pill providers, will mission-driven brands leave social media?
Reports of Meta hiding posts from abortion pill brands have raised concerns for mission-driven brands advertising on social ...
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