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Opinion
1 小时
Opinion
Programmatic marketing must address concerns around data privacy
Privacy dominates many discussions, and decisions, in the digital sphere. Jonathan D’Souza-Rauto of Kepler EMEA explains why ...
14 小时
Agencies to Watch 2025 part 3: featuring Area 23, David Madrid and Zulu Alpha Kilo
From network giants to proud indies, it’s time for the next installment of our series on the hottest agencies of 2025.
Opinion
17 小时
Opinion
Corporate America is getting cold feet about DEI. Agencies don’t have to follow
Shape History’s Bia Pennino lays out how recent political decisions may leave agencies with a greater DEI responsibility than ...
12 小时
AKQA Americas unveils new leadership team under recently appointed CEO Tesa Aragones
The reshaped leadership structure signals a new phase for the agency as it strengthens its creative, strategic and ...
Opinion
18 小时
Opinion
Despite Trump gender mandates, brands should still stand by LGBTIQ+ people
Jess Peters, a senior strategist at Impero, offers guidance to brands intent on pushing against the top-down pushback against ...
9 小时
Is Elon Musk steering Tesla into a brand crisis?
Tesla’s latest earnings report reveals a rare sales decline and stock dip, as CEO Elon Musk’s escalating controversies and ...
14 小时
OvareGroup expands global footprint with Togetherwith acquisition
The Argentine creative agency has fully integrated with the Kentucky-based network following a successful two-year ...
10 小时
As Meta censors abortion pill providers, will mission-driven brands leave social media?
Reports of Meta hiding posts from abortion pill brands have raised concerns for mission-driven brands advertising on social ...
18 小时
Balancing rationality & emotion key to political messaging, says Best for Britain’s Roscow
Political campaigns have long been a battlefield of ideas, but for Cal Roscow, executive director of marketing at Best for ...
18 小时
Loewe’s CMO Charlie Smith is encouraging the fashion house to ‘behave like a publisher’
Smith has journeyed from traditional advertising agencies to leading marketing at one of the world's most desirable fashion ...
Opinion
18 小时
Opinion
What does it take to be a business development superstar?
Let’s sing the praises of business developers, says Jody Osman, chief growth officer at Propeller Group and Co-Founder of The ...
17 小时
Out now: The Drum Awards 2024 Annual Review
Download to find out why Interpublic Group was named Holding Company of the Year, FCB our Network Agency of the Year, Rethink ...
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