In this study, Nielsen reveals the challenges marketers face as ad avoidance remains high and concerns around inflation linger.

Nielsen, a global leader in audience measurement, data, and analytics, announced that they are launching expanded capabilities in their Outcomes measurement suite.

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

While the sport’s fandom continues to grow, newer racket sports—like padel and pickleball—are gaining attention (and ...

Leader mondial dans le domaine de la connaissance de l'audience, des données et de l'analyse, Nielsen façonne l'avenir des médias en mesurant avec précision ce que les gens écoutent et regardent.

Webinar On-demand: Planejamento (e medição) de campanhas de mídia cruzada em 2025 Descubra as principais tendências de mídia cruzada para informar seu planejamento para 2025.

Buy and sell media across linear and digital video platforms seamlessly with Nielsen ONE's single cross media currency.

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire customer journey.

Sebagai pemimpin global dalam wawasan, data, dan analisis audiens, Nielsen membentuk masa depan media dengan pengukuran yang akurat atas apa yang didengarkan dan ditonton oleh orang-orang.