资讯
WPP’s next chapter will be written by Cindy Rose, the seasoned Microsoft executive and long-time WPP board member who steps ...
MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...
We set ourselves apart by designing for how people feel. Relevance, emotion and intimacy. That’s what endures.” ...
(HNW) travellers in Asia Pacific (APAC) now consider wellness a key factor in their travel decisions, signalling a profound ...
Amazon is betting big on gamification and offline experiences to bring Prime Day to life in Singapore, and the brand’s ...
Adobe and the Premier League have kicked off a multi-year partnership aimed at transforming the global fan experience through ...
SPH Media has partnered with TSL Media Group’s influencer agency X10 Media to enhance its omnichannel offerings with ...
As privacy concerns grow and the cookie-less future approaches, marketers are turning to smarter, safer ways to power their ...
Gen Z and Gen Alpha where they play. The beauty brand is expanding its "Kingdom of essentia" experience on Roblox with a new ...
MGK’s evolution marks more than a victory for golf. It’s a case study in community-first branding, and the quiet power of ...
FairPrice Group (FPG) is tapping Singapore’s SG60 milestone to strengthen its position as a people’s brand by rolling out ...
Chinese social media app Xiaohongshu has unveiled a new brand identity, by repositioning itself as "lifestyle interest ...
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