Shruti S, Associate Professor, TERI, writes how AI in marketing is shifting from pure performance to a more sustainable, ...

The FMCG giant prioritises marketing muscle amid input cost volatility, eyes strong returns from premium and digital-first ...

Edelman has announced the elevation of key executives across the India leadership team, corresponding with the firm’s next ...

Aviva Life Insurance Company India has announced the appointment of Suresh Mahalingam as its new Chairperson. Mahalingam has ...

The Association of Mutual Funds in India (AMFI) has announced a Request for Proposal (RFP) inviting both integrated and/or ...

SMART Bazaar has introduced a mixed reality experience where their brand ambassador Madhuri Dixit pops up in a life-sized 3D ...

Speaking to actress Shraddha Kapoor on Day 2 of the WAVES summit, Instagram Head Adam Mosseri called India a global ...

Creativefuel, a meme marketing and digital content agency, has acquired MissMalini, the iconic lifestyle and pop-culture ...

The member nations have agreed to collaborate on giving voice to traditions and heritage, while promoting creativity in era ...

Atul Mathur has been appointed the Chief Executive Officer (Academyy of Excellence) at News1India. The news has been shared ...

WAVES 2025 will witness the release of Statistical Handbook on Media and Entertainment Sector 2024-25 of Ministry of ...

The PR industry is ever-evolving and one thing is clear about its future that young professionals are the new driving force ...