Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials ...

The Advertising Standards Council of India updates influencer guidelines, draws the line between generic promotions and ...

Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience ...

AKQA’s founder and former chief executive Ajaz Ahmed has founded a new shop to “rival” existing agencies. Called Studio.One, ...

DoorDash, the largest takeaway app in the US, has made an cash offer to buy Deliveroo at a price of 180 pence per share. In a ...

Blue Origin’s mission promised empowerment but delivered disappointment—missed opportunities, tone-deaf choices, and a ...

An out-of-home (OOH) marathon campaign by sports brand Nike is facing criticism for being ‘tone deaf’ following Yom HaShoah, ...

In a campaign built around three 90-second AI-powered radio spots, the FMCG brand partners with FCB to convey that some kids ...

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