The announcement comes amid escalating US-China trade tensions, with Google and other US firms also under scrutiny.
Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren ...
The Guardian has promoted its chief advertising officer Imogen Fox to global chief advertising officer. Her expanded roles ...
Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren Woolley asks would they advise clients to undertake similar transformations?
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With the brand safety era on its last legs, publishers and advertisers should focus more on brand suitability says Fiona ...
Publicis Groupe kept up the heat on rivals as it ended 2024 on a high, with its strongest quarter of the year in Q4, and ...
Karen Ho, former CEO at Initiative China, has joined Stagwell's media agency Assembly as managing director for the Greater China region, effective immediately. Reporting to APAC CEO Richard Brosgill, ...
While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent ...