For advertisers, the increasing costs of app store transactions are becoming a significant pain point. With Apple taking a 5% ...

As we gear up for what promises to be a year of strong growth and momentum for the app industry, we can't wait to welcome you to App Promotion Summit ...

How people shop in the UK continues to morph. Whilst there was an acceleration of online shopping during the pandemic, shoppers fell back in love with in-store shopping once restrictions lifted.

Learn how Wizz, one of France’s top friend-finding apps, redefined app engagement with ContextSDK’s context-aware technology. By analyzing over 200 ...

TikTok has reclaimed its crown as the world's most downloaded app, dethroning Instagram, which briefly stole the top spot in 2023. It was a two horse race ...

The global mobile gaming market in 2024 experienced continued growth, driven by increasing smartphone penetration, ...

Based in Bratislava, Slovakia, Matej joined Pixel Federation nine years ago. He started working as a Community Manager, moved to social media, and afterwards to the marketing department, where he has ...

A new chatbot from Chinese AI lab DeepSeek sent shockwaves through the market in January, due to its ability to perform mathematics, coding and reasoning at a similar level to ChatGPT and other ...

The Art of Mobile Media Buying eBook: The Art of Mobile Media Buying eBook The Art of Mobile Media Buying eBook: Discover the ultimate guide for media buyers who want to elevate their advertising game ...

Lavanya is a passionate performance marketing professional with over six years of experience working across diverse industries and international markets. In her current role at Babbel, she manages SEM ...