To support the new packaging launch, the brand allocated 20% of its annual ad and marketing budget and introduced AR filters ...

Anil Singhvi, Managing Editor of Zee Business, says the Budget day is for all of Bharat, not just urban audiences. On this day, the channel leads with 80-85% TRP, outperforming English and competing ...

The company enables Smart TV users to interact with ads using their remote. It uses QR codes and household identity graphs to ...

Major recruiters included Google India, Accenture S&C, Flipkart, IBM, Hindustan Unilever, ITC, Mastercard, L'Oréal, Nivea, ...

Buzzwise will serve as a strategy consultant and execution agency for companies seeking to leverage influencers and content ...

Hindi-language news channel Aaj Tak has rolled out a new campaign, Ghatega Toh Bachega, leveraging moment marketing to align ...

This partnership will help Roarrr Media strengthen EQUiTOR’s market presence and boost its impact in the consulting and ...

Agrawal has been with JioStar (formerly Disney Star) since 2016. She currently holds the position of executive director.

Samay, known for his roast show 'India's Got Latent', is seen joking about Amitabh Bachchan’s iconic film 'Sooryavansham'.

This year India is celebrating its first National Croissant Day. Britannia Treat Croissant marked the occasion with a fun ...

Bold and Beyond will leverage its creative prowess to enhance brand visibility, drive strategic narratives, and create ...

As the official PR partner, Glad U Came is responsible for increasing brand awareness, handling brand enhancement, and ...