Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.

Here’s how AI-powered paid search audits can help streamline analysis, flag inefficiencies, and simplify reporting for better PPC results.

Google solves pain point by restoring filtered product download capabilities, helping data management and streamlining inventory exports.

Cybercriminals are exploiting Google Search ads to create sophisticated phishing traps that steal Microsoft advertising account credentials.

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that ...

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a ...

Retro Dodo was crushed by Google's 2023 helpful content update. Now he's taking on Google as a consultant for Kagi, a paid search engine.

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

Google's AII system will generate backgrounds for product images while maintaining the original product appearance.

Google appears to be rolling out manual actions, search penalties, across German-based sites over the site reputation abuse ...

If you’re looking to stay ahead in the ever-evolving world of search engine optimization, attending the right conferences can ...