Stepping into this era, ‘Potentialis’, is like stepping into a sci-fi utopia where AI is the secret to unlocking human superpowers.

Voice cloning today is astonishingly good. With just a few seconds of audio, AI can recreate tone, rhythm, and accent in ways ...

Dentsu has launched its sports analytics division in the Middle East and North Africa (MENA), as part of a continued effort ...

Mohamed Zidan features in Tie House's 30-year anniversary campaign, showcasing the brand's versatile collection through ...

Current Global has been appointed strategic public relations agency for Dubai Airports, to support with media engagement and integrated campaigns.

Fusion5’s Fadi Sader shares why marketing strategies need a system, not a show. Goodbye funnels. Hello feedback loops.

The campaign combines a mix of live action direction, generative visuals and large-scale personalisation to introduce the new ...

Annalect UAE’s Dr. Hoda Daou shares her take on the hype of data monetisation, delivering real value and the ‘gold rush’ of ...

VIOOH's Jem Djemal makes the case for why programmatic DOOH should be adopted by more advertisers in the Middle East.

W hen I talk to marketers about podcasting, I notice a recurring pattern of misconceptions. Many see it as a fragmented, niche and somewhat ‘less premium’ media that operates with minimal regulation.

The completion of Saudi Arabia’s Fiscal Sustainability Programme in early 2025 marks more than the achievement of a financial target – it signals a critical shift in the Kingdom’s readiness to partner ...