The split could be finalized in weeks, but plans are not yet set in stone, the Wall Street Journal reported Friday.

Recent court decisions may start to ease fears around Gen AI use, but content owners and creators still face legal and brand perception risks that demand caution and clear guidelines.

San Diego Padres right fielder Fernando Tatís Jr. stars in the latest from headwear and apparel brand New Era.

Tresemmé’s “Give Gloss” campaign, featuring mega influencer Paige DeSorbo, turned a legacy brand into a Gen Z favorite—and a model for influencer-led marketing.

DoorDash Ads spoke with Ad Age Studio 30 at Cannes Lions about becoming a growth assistant for small businesses and their recent acquisition of AI- platform, Symbiosys.

Ad Age and Infosys Aster convened a roundtable of CMOs and marketing leaders at Cannes Lions to share their insights on how to best use and approach AI in brand work and campaigns.

Here are seven things you should know about Cindy Rose, WPP’s next CEO, from her experience as a lawyer and informing ...

Here are seven things you should know about Cindy Rose, WPP’s next CEO, from her experience as a lawyer and informing ...

Here are seven things you should know about Cindy Rose, WPP’s next CEO, from her experience as a lawyer and informing ...

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month. WPP has named Microsoft’s Cindy Rose as CEO, succeeding Mark Read as the ad holding company ...

Agencies rebranding around AI must clearly articulate the value they deliver, because clients care more about outcomes than ...

Portland Hearts of Pine threw out the sports playbook and built a brand through community and lifestyle first.