In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...

By offering points, levels and rewards, brands increase engagement, loyalty and sales while collecting valuable user data ...

In 2025, businesses are continually refining their approaches to sales, marketing, and operations to keep up with the ...

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...

Email marketing continues to serve as an outstanding tool that enables businesses to connect with their audience and develop ...

Here’s what makes a great marketing stunt—and how to turn a moment into momentum. Duolingo has perfected the art of ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

When Netflix was finally ready to bring back its massive international hit TV series Squid Game for Season 2 after a ...

Dawn Kane, CEO of Hot Dish Advertising, joins the restaurant finance podcast to talk about Starbucks, Chili’s and the best ...

Partho Banerjee of Maruti Suzuki India shares the brand's evolving marketing strategy, highlighting its focus on customer-centricity, balancing digital channels and more.

Artificial Intelligence (AI) is no longer a distant promise; it’s here, reshaping industries and challenging conventional ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.