Texas Tech continues to make waves on a national level. After leveraging an elite NIL program to sign the top transfer portal class in the country, the Red Raid ...

Texas Tech has begun the process of upsetting the balance in college football. They have revamped their name, image, and ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Who was the 2026 recruit that made even committed players jump in the race to land him in their program? The post Steve ...

Throughout the offseason, Brett Yormark has emphasized the Big 12’s preference for a 5+11 format for the College Football ...

More high school recruits join Felix Ojo with multi-million revenue share NIL deals in the aftermath of the House settlement.

Texas Tech football coach Joey McGuire has long had an admirer in Deion Sanders. This time, it's over Red Raiders' big spending.

Deion Sanders always is happy to talk about his friendship with Texas Tech coach Joey McGuire. Coach Prime also is happy to ...

New owner Josh Harris insists he’s not revisiting that controversy, though it was just announced that the team will wear ...

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

The Big 12 is looking for new powers to emerge in the new landscape of college football. The rewards for the winners could be ...

Media Days are typically not an “I’ve got time today” situation as Sanders will likely also spend time speaking in break out ...