Dana White is finally stepping into the boxing world. After years of teasing a move into boxing promoting, the UFC CEO announced last week that TKO Group, the UFC's parent company, will start a boxing

Turki Alalshikh and UFC CEO Dana White are officially getting into the boxing business together.Alalshikh, the chairman of Saudi Arabia's General Entertainment Authority, and TKO Group Holdings, the parent company of the UFC and WWE,

The creator and boss of the UFC wants to transform professional boxing in its forms and substance. The biggest challenge posed by Dana White and his company TKO Holdings entering the world of boxing is to knock down the structures on which modern boxing has been built over the decades,

Eddie Hearn reflects on Dana White entering the boxing world alongside TKO Group and Turki Alalshikh, and comments on whether White can use the same model of UFC in boxing.