Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Are you one of the millions confused about most aspects of the college sports compensation conversation in the wake of the ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Texas Tech Head Coach Wants LSU-Texas Tech Home-And-Home Series originally appeared on Athlon Sports. Big 12 media days are ...

From Jim Schlossnagle's rebuilding to Texas Tech's spending and college football as NFL 2.0, there's never a dull moment.

In this week's sports business cheat sheet, digging into Texas Tech, Ben Shelton and readers' favorite 21st century sports ...

In the era of paying players, Texas Tech head coach Joey McGuire explains why they have the formula to win now.

When Texas Tech outbid Texas for Felix Ojo, that was worth a laugh. But it's not as funny as the NCAA still calling its pros ...

TCU's Olivia Miles, Texas Tech's NiJaree Canady, and Arizona State's Sam Leavitt are the Big 12's Venmo Athlete Ambassadors.

Texas Tech Using NIL Funding to Become Contenders in Big 12 ...

Will Iowa have a better offense than defense? What's UConn's football future? Who will replace Joe Castiglione at Oklahoma?

The Syracuse University's men's basketball team offered a glimpse of its 2025 lineup at the Summer Slam NIL event.