European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

While the sport’s fandom continues to grow, newer racket sports—like padel and pickleball—are gaining attention (and ...

AI is no longer a futuristic concept—it’s here, and it’s reshaping marketing. What started as a new technology has quickly become a core strategic need for businesses worldwide. From predicting which ...

Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences for airlines, car ...

PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable” to see where the ...

The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households ...

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

NEW YORK – June 17, 2025 – Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of broadcast and cable for the first time ever, according to ...

The global marketing landscape in 2025 is a dynamic one. AI’s rapid evolution and the rise of shoppable advertising present exciting opportunities, but the industry is also navigating global market ...