AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...

Marketing Strategy - Weight Watchers is clearly the dominant company among weight-loss centers and programs. So what are the company's marketing secrets? Let's take a look at six savvy principles ...

Marketing Management - Nearly all marketing agencies are raising their prices by at least a little bit this year, according ...

Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user ...

Email opens have never been an incredibly accurate metric. Tracking pixel-based opens is deflated by image caching, image blocking, and email clients that don't render images, such as voice assistants ...

Social responsibility can be a powerful tool for building trust with customers, so it's important for B2B companies to incorporate it into their marketing.

Brand positioning is one of the most crucial aspects of getting your message to the market. Understand the 3 Cs of a successful positioning statement!

Customer Relationships - While the Dallas Mavericks came *this close* to the NBA finals, the better story is how Mark Cuban bought a clunker of an NBA team in 2000 and overhauled it ...

Customer Relationships - Hugging your customers—at least in a virtual, figurative sense—can increase engagement and boost positive word-of-mouth. Here are six ways to get customers to embrace you and ...

General Management - Strong brands have something in common -- they all exhibit the “three Cs” of branding. Does your brand pass the Three C Test?

See 8 steps to creating a contest that will help you generate leads and offer a memorable customer experience.

Content - Content that not only works but also makes users want to share it? It's possible when you understand the basics of contextual marketing.