Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

Social Media Marketing - Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums, according to Red Website Design.

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Customers complete multiple micro-conversions before they reach a point where they are comfortable making a purchase. Learn more about micro-conversions here.

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

Marketing Strategy - Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of five key bold strategic moves rather than gradually adjust their approaches ...

Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent ...

Discover why dirty data undermines B2B marketing efforts and learn ways to improve data quality to drive effective campaigns and boost ROI.

Join MarketingProfs on August 15 for our B2B Marketing Trends Friday Forum. Includes three educational sessions, live Q&A, ...

Artificial Intelligence - This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.

Career Development - Are most Fortune 500 C-suite executives internal or external hires? What is their average job tenure? How diverse is the C-suite?

Marketing Content - Seasoned content marketing expert Ryan Brock shares his vast experience and knowledge of pillar-based content, providing viewers with a comprehensive understanding of how to ...