Shruti S, Associate Professor, TERI, writes how AI in marketing is shifting from pure performance to a more sustainable, ...

The FMCG giant prioritises marketing muscle amid input cost volatility, eyes strong returns from premium and digital-first ...

SMART Bazaar has introduced a mixed reality experience where their brand ambassador Madhuri Dixit pops up in a life-sized 3D ...

Edelman has announced the elevation of key executives across the India leadership team, corresponding with the firm’s next ...

The member nations have agreed to collaborate on giving voice to traditions and heritage, while promoting creativity in era ...

Creativefuel, a meme marketing and digital content agency, has acquired MissMalini, the iconic lifestyle and pop-culture ...

Actors from across film fraternities converged at WAVES Summit 2025, lauding the initiative with its promise of convergence, ...

Atul Mathur has been appointed the Chief Executive Officer (Academyy of Excellence) at News1India. The news has been shared ...

To mark the beginning of this iconic partnership, Harpic will be releasing a new TVC featuring Shah Rukh Khan, “Harpic Hai Na ...

Pritika Shah has been elevated to Executive Vice President (EVP) and Head- Marketing & CSR at HDFC Life. She announced the ...

The Wire Program - now called BrandLink - will allow advertisers to align with editorial content from trusted publishers and ...

In his new role, Arnav Sharma will be responsible for driving strategic initiatives through various collaborations ...