Many companies that think they have a marketing problem really have a clarity problem. They either: Don’t understand what makes their product matter. Or communicate it in a way that gets ignored. A ...

Stephanie Trovato is an experienced marketer and content expert in the B2B space with a background in international trade and marketing analytics. A multi-channel storyteller and strategist with over ...

Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing. Right now, several trends are ...

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most ...

Trust is the most powerful and valuable asset a company has. It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether ...

Marketer, researcher, creative director, writer, storyteller, and curmudgeon, Scott has worked with clients in all phases of marketing strategy, research and implementation. He has worked with ...

Ana Mourao is an Experimental Marketer with extensive experience in helping large, complex B2B2C companies make CRM and Digital Marketing decisions with incomplete data using an experimentation ...

The connection between employee experience (EX) and customer experience (CX) is well-documented, with both anecdotal evidence and statistical data supporting the correlation. Research indicates that ...

Steve Petersen is a member of Wyndham Hotels & Resorts' Marketing Technology Solutions Team. He has also held martech roles in the B2B SaaS and higher education sectors. Petersen earned a Master of ...

By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO in the cloud. That’s ...

7. Win-back strategies When a customer does leave, a dedicated win-back team can be instrumental in addressing the reasons for departure and potentially recovering the lost business. Speed of response ...

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