MarTech's daily brief gives marketers the latest news, analysis and tactical intelligence on the digital transformation of marketing. The newsletter delivers every weekday and has earned high praise ...

July 3, 2025 AiOpti Media launched a system that brings together data, media, marketing attribution, and measurement in one place. It includes tools for identifying audience segments, resolving ...

Steve Petersen is a member of Wyndham Hotels & Resorts' Marketing Technology Solutions Team. He has also held martech roles in the B2B SaaS and higher education sectors. Petersen earned a Master of ...

MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...

The breakdown isn’t technical; it’s strategic, stemming from weak alignment across the organization. Gartner reports that 20% of generative AI projects will fail, while a RAND study suggests AI ...

Updated with details on TikTok’s new AI tools for advertisers. TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, its reach is far ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

We’ve updated our story on bulk email restrictions to include Google’s guidelines for email display names. Get an AI-generated audio overview of bulk email restrictions from Google, Yahoo and ...

Jay Mandel is a multi-faceted entrepreneur, professor, consultant, coach, and author of "Brand Strategy in Three Steps (Kogan Page, 2023)." His transformative journey from corporate America to ...

Philip Black is a senior director analyst within Gartner focused on marketing strategy leadership, with an emphasis on B2B brand strategy and activation, B2B product marketing strategy, and agency ...

What is a ‘martech stack?’ The term martech stack refers to the collection of platforms and software applications used to create, execute, manage, orchestrate and measure the results of marketing ...

AI is changing how people search, find and engage with content online, which means it’s changing how traffic reaches your website. If you’ve noticed a dip in organic search traffic or a rise in ...