Multi-touch attribution (MTA) is a waste of time and money. This isn’t a controversial statement anymore. Few disagree except for MTA vendors, and even they have quietly hedged their bets, introducing ...

The rise CDP revenues passed $5 billion in 2023, with forecasts pointing to a 5.5 times growth over the next five years. Demand was sky-high. But expectations weren’t just high — they were expansive.

Solid research supports this approach: The Harvard Business Review Ecommerce Report (thanks to Coveo for the share!) and the Salesforce State of Marketing Report highlight how vital customer ...

HubSpot Credits: A new AI-powered pricing model What’s new: HubSpot has rolled out a credit-based system for accessing its most powerful AI features, like Customer Agent, Contact Enrichment, Smart ...