Data Cloud Data Cloud provides the customer data that grounds Agentforce, making agents more contextually aware, knowledgeable and adaptable to customer needs. Data Cloud connects, unifies and ...

The breakdown isn’t technical; it’s strategic, stemming from weak alignment across the organization. Gartner reports that 20% of generative AI projects will fail, while a RAND study suggests AI ...

MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...

Updated with details on TikTok’s new AI tools for advertisers. TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, its reach is far ...

Without a UX designer in the middle, I have limited means to show the visualized page, leading to endless rounds of back-and-forth, meaning my creative momentum tends to hit a wall. For a recent ...

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial ...

Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to a study led by Salesforce AI scientist Kung-Hsiang Huang. The report showed AI agents had a roughly 58% success ...

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping ...

Agentforce can now use Anthropic’s Claude Sonnet model hosted via Amazon Bedrock within the Salesforce trust boundary to meet customers’ needs in high-compliance industries. Anthropic will work with ...

HubSpot Credits: A new AI-powered pricing model What’s new: HubSpot has rolled out a credit-based system for accessing its most powerful AI features, like Customer Agent, Contact Enrichment, Smart ...

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial ...

Agents unleashed: Beyond human limitations “Agentic AI” is the buzzword echoing through corporations, boardrooms and Gartner reports alike, crowned as the trend for 2025. But let’s be clear: not all ...