Agencies rebranding around AI must clearly articulate the value they deliver, because clients care more about outcomes than ...

Portland Hearts of Pine threw out the sports playbook and built a brand through community and lifestyle first.

The lowered forecast is a blow to the company as it searches for a successor to CEO Mark Read, who is set to retire by the ...

WPP has named Microsoft’s Cindy Rose as CEO, succeeding Mark Read as the ad holding company looks to pull out of its slump.

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Her departure leaves no chief negotiator for advertisers to contend with at Elon Musk’s social platform and uncertainty over ...

Intangible views spatial intelligence as the more efficient way to create images and videos.

While most alcohol marketers chase Gen Z, the real growth opportunity lies with Gen X—a loyal, high-spending audience that still drinks and wants to be seen.

Carol Robert, managing director, U.S. RTD for Suntory Global Spirits, discusses brand plans behind Japan-inspired -196 seltzer and the refreshed On the Rocks cocktail line.

Carol Robert, managing director, U.S. RTD for Suntory Global Spirits, discusses brand plans behind Japan-inspired -196 ...

BBDO’s “Wake up With CrAIg” campaign follows the success of last year’s “Sleep with Rain” starring Rainn Wilson.

Collabs, like a new one between Touchland and Crocs, are attracting customers looking for affordable indulgences.