The Meta AI app could soon get a paid tier, similar to the ones offered by rivals like OpenAI, Google, and Microsoft. Meta CEO Mark Zuckerberg described the plan during a Q1 2025 earnings call on Wednesday, saying there’s an opportunity to offer a “premium service for people who want to unlock more compute or additional functionality” in Meta AI.

Meta CEO Mark Zuckerberg recently confirmed that the U.S. tech giant will add premium plans to its recently launched AI assistant – the Meta AI app. In an interview with Stratechery, the 40-year-old also shed light on enhancing Meta’s AI capabilities across the whole ecosystem to build a more immersive user experience.

Meta CEO Mark Zuckerberg believes personal AI bots will act as therapists for users in the near future, based on what people ask already