Electronic Arts, the digital entertainment giant whose video game franchises include Madden NFL,The Sims, Need for Speed and ...

WPP shares dipped to a four-year low on after posting its 2024 earnings results. Plus: How brands are courting virality.

The awards honoured campaigns that have created an impact on the performance marketing ecosystem through creativity and ...

While GroupM is Performance Marketing Network of the Year, Wavemaker gets Performance Marketing Agency of the Year title and ...

Rumble filed a lawsuit last year that alleged advertisers illegally conspired to boycott its platform.

The History Channel is doubling down on stars in its docuseries. The A+E Global Media-owned cable network has ordered a slew ...

The World Federation of Advertisers, WPP's GroupM and spirits marketer Diageo have asked a federal judge to throw out a lawsuit by Rumble, which claims they wrongly conspired to deprive the ...

Reports Mindshare's Maria Grivas is assembling floor-to-ceiling gaming setup in office boardroom are unconfirmed.

WPP is deepening its artificial intelligence toolset and making a strategic move into generative AI with a stake in Stability ...

GroupM welcomes commerce heavyweights to its team. The welcoming ceremony includes a game of limbo for the inductees.

GroupM Australia and New Zealand has expanded its commerce team with three new hires. Veronica Li, Ben Grace and Claudia ...

Adobe Real-Time CDP Collaboration has been piloted by advertisers and agencies including The Coca-Cola Company and GroupM Wavemaker. Warner Bros. Discovery is the latest publisher to integrate with ...