Tesla sold 203,221 vehicles in California last year, down from 230,010 in 2023. Due to the decline in sales, Tesla’s market share dropped from 60.1% to 7.6%. The Model Y was California’s best-seller, delivering twice as many units as the RAV4.

Tesla’s sales have dropped by double digits in California, the most important EV market in the US, all while the rest of the EV market is growing.

Last year’s sales and market share declines should worry Tesla, as California is far and away the most important state for EVs in the U.S., but it’s not all bad news. The company’s Model Y SUV was the best-selling EV in the state, racking up nearly 129,000 sales; this vehicle is also the most popular EV in the world.

Tesla’s registrations declined despite the company adding a fifth model — the polarizing Cybertruck — to its lineup last year.

Clean energy giant Tesla has reaped most of the market share. New data shows Tesla dominating America's EV market — here are the three models leading the way first appeared on The Cool Down.

Tesla Inc. registrations plummeted 63% last month in France, the European Union’s second-biggest market for battery-electric vehicles.