In the Energy Ka Gola campaign, Glucon-D distributed flavoured ice golas made with its energy drink across parks in four ...

InMobi has announced the elevation of Kunal Nagpal to Chief Business Officer, a newly created role that will oversee the company’s advertising businesses. The company is introducing a unified ...

The agenda focused on how brands in India are adapting to shifting consumer expectations, technological change, and evolving ...

The report by finds that fashion brands are achieving a 97% video completion rate on Connected TV, with southern cities ...

In this article, Shriya Seshadri of SummerOwl Studio, explores why effective branding is less about appearance and more about ...

The announcement comes alongside the rollout of a new all-India campaign. The company stated that the campaign aims to ...

In this article, Sunitha Natarajan of Social Panga reflects on how Gen Z is reshaping agency culture from the inside out, ...

Over a hundred tech firms, including Alphabet, Meta, Mistral AI, and ASML, have reportedly urged the European Commission to ...

If creators choose not to activate the copyright check, their Reels will still be scanned post-publication. In such cases, ...

realme has launched a new teaser campaign that has sparked speculation online about the identity of its next brand face.

From dark social to niche communities, industry insiders share how brands are tracking real engagement and reimagining their ...

In 2025, digital advertising is projected to grow by 12% to ₹728 billion ($8.4 billion), while traditional media will see a ...