European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

While the sport’s fandom continues to grow, newer racket sports—like padel and pickleball—are gaining attention (and ...

Disney and NBCUniversal Also Gain Share NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of ...

Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences for airlines, car ...

PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable” to see where the ...

A look at Hispanic media consumption While Hispanic audiences spend less time with traditional media than the general U.S. population, they’re tuning in to sports in big numbers. According to Nielsen ...

The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households ...

Nielsen Ventures Supporting the growth of new and disruptive businesses. Innovation fuels success. Powerful data fuels emerging technology. That’s why Nielsen invests in and helps launch early-stage ...

Gain a holistic understanding of evolving U.S. consumer leisure behaviors. Nielsen’s Scarborough Industry Leisure Activities Report delivers insights into event, lifestyle and entertainment ...