European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

While the sport’s fandom continues to grow, newer racket sports—like padel and pickleball—are gaining attention (and ...

PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable” to see where the ...

Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences for airlines, car ...

Disney and NBCUniversal Also Gain Share NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of ...

您是否收到过 令人难以置信的 特别广告？它似乎能准确了解您所处的生活阶段以及您想要购买的商品类型？这就是先进的受众定位技术在发挥作用。 请跟随我们一起了解什么是高级受众、他们为什么重要以及他们如何改变广告世界。 什么是高级观众？ 在传统媒体领域，用于了解和接触受众的标准 ...

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금요일 2024 파리 올림픽 개막식을 며칠 앞두고, 닐슨의 Gracenote가 2024 올림픽의 최종 가상 메달 테이블 (VMT) 예측을 발표했습니다. 2020 도쿄 하계 올림픽 이후 주요 글로벌 대회와 대륙별 대회의 결과 데이터를 고려하여, Gracenote는 제13회 올림피아드 대회 참가 국가와 선수들의 금메달, 은메달, 동메달 ...