资讯
UK advertising spend increased 10.4% to £42.6bn in 2024, largely driven by online display and search, according to the ...
PwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and ...
Rather than leaning into its global or American status, Coca-Cola is seeking to emphasise its brands’ “localness” as ...
The CEO of parent company ABF cited poor consumer confidence and the fact some of its competitors are “doing a better job” ...
Brand campaigns like ‘You Got This’ contributed to an uplift in marketing investment. However, Adidas’s CEO warns price ...
In the first of a new series looking at what marketers love about marketing, Paddy Power’s Michelle Spillane explains how her ...
Find the latest brand positioning news, analysis and opinion, from launching a new brand to brand overhauls, finding a brand identity and rebrands. Premiumisation can allow brands to drive profit ...
Overall, the UK’s digital ad market grew 13% last year to £35.5bn. Brands invested in video display advertising at a greater ...
In the first of a new series looking at what marketers love about marketing, Paddy Power’s Michelle Spillane discusses how her love of creativity was born from her mum’s catering business.
Our relationship with media has also shifted post-pandemic, according to the data. For example, 19% of British adults now say ...
As B2B buying cycles increase in length, companies are exploring the opportunity of using AI to better personalise customer ...
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne ...
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