On a mission to “make Metro Bank the first-choice bank for business customers”, the brand has repositioned and refreshed.

From the challenge of defining a new category to growing brands globally, it’s been a busy week. Here is my take.

Very has worked with System1 to develop a precise approach to TikTok pre-testing, as the retailer looks to “accelerate growth ...

President-elect Donald Trump has said he will sign an executive order pausing the ban to allow TikTok’s Chinese owner more ...

Find the latest brand positioning news, analysis and opinion, from launching a new brand to brand overhauls, finding a brand identity and rebrands.

All five measures making up GfK’s Consumer Confidence Index have declined in January, putting the overall score at its lowest since the end of 2023.

Creating a great campaign is by nature a ‘poorly defined problem’, so brands must bring clarity to the agency relationship, ...

Measurement has been a challenge for advertisers navigating the rapid growth of retail media, but 2025 promises a rise in ...

The technology firm was founded in 1993 as a computer chip business and has since capitalised on the AI boom, with its chips ...

Netflix has achieved its biggest ever bump in subscribers despite consistent price hikes and the introduction of ad-tiers.

Research from the Advertising Association finds trust in advertising continues to grow, driven by TV and cinema.

A court ruling that Aldi infringed Thatchers’ trademark could “open the floodgates” for similar cases, meaning retailers ...