B2B marketers say the biggest challenges they face with their influencer marketing programs are identifying, qualifying, and connecting with the ideal influencers and measuring results. Respondents ...

People in South Africa, Brazil, and the Philippines spend the most time per day, on average, looking at social media platforms on their phones, computers, and other screens. That's according to an ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social Media Marketing - Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums, according to Red Website Design.

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

Social responsibility can be a powerful tool for building trust with customers, so it's important for B2B companies to incorporate it into their marketing.

Education-led marketing helps B2B brands replace noisy outreach with strategic content and experiences that build trust, ...

Customers complete multiple micro-conversions before they reach a point where they are comfortable making a purchase. Learn more about micro-conversions here.

Advance your leadership by combining self-awareness with action. These five steps help you improve communication, mindset, and decision-making—on your own terms.

One-third of martech rollouts fail. Learn how strategy, leadership, and expert support can make your implementation succeed.

Marketing Strategy - Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of five key bold strategic moves rather than gradually adjust their approaches ...