Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

Thought leadership strengthens B2B lead generation by educating new audiences, creating demand, building trust, and ...

B2B marketers say the biggest challenges they face with their influencer marketing programs are identifying, qualifying, and connecting with the ideal influencers and measuring results. Respondents ...

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next.

Although most radio stations get the bulk of their revenue from on-air advertisements, that's typically not their only income stream. Radio stations can also generate income with other approaches, ...

Marketing Content - Seasoned content marketing expert Ryan Brock shares his vast experience and knowledge of pillar-based content, providing viewers with a comprehensive understanding of how to ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

The 3Cs of Marketing is a popular concept. In this Marketing Smarts live show, George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of social media strategy.

Email Marketing - Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research.

People in South Africa, Brazil, and the Philippines spend the most time per day, on average, looking at social media platforms on their phones, computers, and other screens. That's according to an ...