Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials ...

An out-of-home (OOH) marathon campaign by sports brand Nike is facing criticism for being ‘tone deaf’ following Yom HaShoah, ...

Blue Origin’s mission promised empowerment but delivered disappointment—missed opportunities, tone-deaf choices, and a ...

Articles written by Kirsty Hathaway ...

DoorDash, the largest takeaway app in the US, has made an cash offer to buy Deliveroo at a price of 180 pence per share. In a ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile ...

The Advertising Standards Council of India updates influencer guidelines, draws the line between generic promotions and ...

AKQA’s founder and former chief executive Ajaz Ahmed has founded a new shop to “rival” existing agencies. Called Studio.One, ...

TikTok's inaugural Star Camp 2025 offers top-performing agencies in Southeast Asia the chance to supercharge growth through ...

Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience ...