The DOJ is proposing that Google should give rival ad exchanges and ad servers real-time access to bidding data from AdX ...

The art-filled lobby of Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the third-annual ...

Search back and remember. I know it feels like a million years, but it’s actually just been a couple weeks since US District ...

Roku acquired subscription streaming service Frndly TV for $185M and reported Q1 revenue of $1 billion. But its Q2 outlook ...

To keep up with the growing popularity of B2B creator marketing, LinkedIn is expanding access to BrandLink, its video ad tool ...

Reddit’s stock soared nearly 18% in after-hours trading on Thursday thanks to a revenue beat in the first quarter.

Most sell-side curation deals appear in line with typical SSP take rates and resemble how publishers have long done business ...

Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now ...

According to Mobian's Jonah Goodhart, agentic AI tech will help the programmatic biz “move past the age of randomly picking ...

Off-site advertising is a logical extension. But would PayPal ever decouple its data from the ad tech? Apparently not.

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the ...