Help define which tools/vendors could solve problems or create opportunities to improve customer communications and marketing processes. Work closely with other teams involved in and leading these ...

Steve Petersen is a member of Wyndham Hotels & Resorts' Marketing Technology Solutions Team. He has also held martech roles in the B2B SaaS and higher education sectors. Petersen earned a Master of ...

By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO in the cloud. That’s ...

By tackling these levels, a brand LLM evolves into a structured, comprehensive solution for real-time, integrated cross-channel content creation. This unlocks the previously untapped competitive ...

How bias affects A/B testing A/B testing is a key part of your email marketing program. It can help you understand customer behavior and avoid wasting resources on ineffective initiatives. However, it ...

Stephanie Trovato is an experienced marketer and content expert in the B2B space with a background in international trade and marketing analytics. A multi-channel storyteller and strategist with over ...

For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. But if you only use them for cold outreach, you’re letting a valuable ...

Addressing these pain points effectively strengthens your connection with your audience and helps differentiate your products or services from competitors. Additionally, developing well-defined ...

What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. By understanding the ...

The 1:few ABM strategy is ideal for small marketing teams due to its balanced approach between personalization and efficiency. By targeting a small group of similar accounts, teams can create tailored ...

7. Win-back strategies When a customer does leave, a dedicated win-back team can be instrumental in addressing the reasons for departure and potentially recovering the lost business. Speed of response ...

This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. The first part is here. The Pareto Principle states that roughly 80% of outcomes come from 20% of ...