纽约--2025年1月22日 -- 媒体评级委员会 （MRC）已完成了对尼尔森创新的 " 大数据+面板 "全国电视测量的认证程序，此前，该委员会还对尼尔森整合 第一方直播流媒体 数据的做法进行了认证，并对尼尔森传统的面板测量进行了重新认证。尼尔森是首家获得认证的 "大数据+面板 "全国电视观众测量提供商。

预计在 2020 年至 2025 年期间，全球零售媒体广告支出将增加近 1000 亿美元。今年预计增长 21.8%，将超过几乎所有其他形式广告支出的增长率。简而言之，广告商在广告计划中更加重视零售媒体。 根据尼尔森《2024 年度营销报告》，68% 的全球营销人员表示，零售 ...

纽约 - 2025 年 1 月 15 日- 全球受众测量、数据和分析领域的领导者尼尔森今天公布了其 2025 Upfront/NewFront指南这是媒体买家和卖 ...

Streaming accounts for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each ...

Advertising today can feel a bit like defying gravity. Download your guide for cross-media data and audience insights, and navigate the complexity The advertising landscape looks pretty different than ...

NEW YORK – January 21, 2025 – An estimated 24.6 million viewers tuned in on Monday, January 20, 2025 to watch the inauguration of Donald J. Trump as 47th president of the United States, according to ...

In November, viewers in Poland spent an average of 4 hours and 4 minutes in front of their TV screens, which is 20 minutes ...

Advertising is more complex than ever. Download our guide to help you navigate the complexity and plan with confidence.

The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s integration of first ...

“Nielsen’s unwavering commitment to business inclusion, impact & belonging puts us in a unique position to influence change in our industry, in our communities and around the world. Together, we can ...

For many African Americans, content is a common language and overall, Black audiences spend more time with media than any other group in the U.S. Today, Black America represents a unique opportunity ...

La publicité est plus complexe que jamais. Téléchargez notre guide pour vous aider à vous y retrouver et à planifier en toute confiance.