Across the board, trust in all media channels increased, with TV and cinema remaining at the top of the list, according to ...

A confusing corporate structure which was hampering investor relationships and leaving teams feeling isolated was key in ...

The footwear firm has vowed to keep prioritising product marketing and “protect the brand” from heavy discounting.

Metrics don’t always show us what we want to see - but don’t throw away years of work on a whim. Sometimes it is important to ...

Sure is part of Unilever’s deodorant portfolio, which also includes Dove and Lynx. With these brands collectively holding ...

Unseasonal weather and shaky consumer confidence has contributed to a dip in Primark’s UK sales. In a trading update for the ...

President-elect Donald Trump has said he will sign an executive order pausing the ban to allow TikTok’s Chinese owner more ...

On a mission to “make Metro Bank the first-choice bank for business customers”, the brand has repositioned and refreshed.

Creating a great campaign is by nature a ‘poorly defined problem’, so brands must bring clarity to the agency relationship, ...

Very has worked with System1 to develop a precise approach to TikTok pre-testing, as the retailer looks to “accelerate growth ...

The technology firm was founded in 1993 as a computer chip business and has since capitalised on the AI boom, with its chips ...

Netflix has achieved its biggest ever bump in subscribers despite consistent price hikes and the introduction of ad-tiers.