AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...

Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user ...

Marketing Management - Nearly all marketing agencies are raising their prices by at least a little bit this year, according ...

SPONSORED Is your team scaling faster than your systems? This e-book offers a practical framework to assess and improve your operational maturity—helping you reduce friction, align teams, and ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Email opens have never been an incredibly accurate metric. Tracking pixel-based opens is deflated by image caching, image blocking, and email clients that don't render images, such as voice assistants ...

Marketing strategy is often thought about in terms of where the market is going and how best to satisfy the changing needs of the market. Rarely is time spent analyzing one's own company and its ...

How do you capture attention in B2B? The same way the world's best media do! Matt Locke of Storythings reveals the power of ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

Branding - Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion, according to Kantar BrandZ’s annual rankings.

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

Advance your leadership by combining self-awareness with action. These five steps help you improve communication, mindset, and decision-making—on your own terms.