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The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...
With a little seasoning and a lot of strategy, Lis Settimi ’98 MBA is building something bold for cult-favorite spice blend Char Crust.
Partnering with Kellogg Executive Education, the US arm of this global pharmaceutical company is investing in its people to ...
A group of MBAs explore how the new era of farming offers multi-dimensional solutions to today’s global challenges.
Real stories and real advice from first-generation B-school students at Kellogg. Explore our series on belonging and the ...
This case focuses on the efforts of a nonprofit's leadership team to evolve its strategy so it can deliver on its mission in a broader, more comprehensive way, reflecting the new realities of its ...
Existing research suggests that many workers do not readily adapt to artificial intelligence (AI) technologies, especially when they perceive that AI has the potential to lead to negative outcomes in ...
Daniel J. Gandor is Executive Vice President, Head of Omnichannel and Digital Transformation at EVERSANA INTOUCH, a global commercialization partner for the life sciences industry. In this role, Dan ...
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Citations: Phillips, Matthew Alexander, Oliver Binz. 2025. How Does Recognition of Forward-Looking Estimates Affect Learning About the Macroeconomy? Evidence from CECL.
Citations: Phillips, Matthew Alexander, Indraneel Chakraborty, John Heater. 2025. The Consequences of Fund-level Liquidity Requirements.
From planning to execution, three conference team members share reflections on fostering understanding, sparking ...