Alex Cullen departs Nine over $50,000 Portelli payment
Alex Cullen has stood down permanently from his on-air role with Today and Nine, after accepting $50,000 from billionaire Adrian Portelli in exchange for helping to rebrand him on air.Cullen’s former ...
Missing Perspectives launches women’s sport podcast series in collaboration with MECCA
Media startup Missing Perspectives has joined forces with MECCA’s social impact movement, M-POWER, to launch a new video and podcast series designed to spark fresh conversations about women’s sport, ...
Kinder launches e-book platform for kids
Ferrero Group’s chocolate brand Kinder has launched an innovative e-book platform to transform story time for families, called ‘LET’S STORY’.Accessible through Applaydu – a safe, child-friendly app – ...
Maybelline New York and Bastion Agency to erect space-themed activation at Bondi Beach
Maybelline New York will be setting up an activation at Bondi Beach to celebrate its Sky High Mascara product, via Bastion Agency.The announcement:COME IN COMMAND, COME IN COMMAND: Maybelline New York ...
Expanded Myer One loyalty program to relaunch in 2025
Myer has officially ballooned into a 783-outlet behemoth, with department stores, Just Jeans outlets, Jacqui E, Jay Jays, Dotti, and Portmans stores – and a loyalty card to service it all.The majority ...
Todd Woodbridge named Inviva brand ambassador
Tennis legend Todd Woodbridge is a brand ambassador for Inviva – a home equity release lender.The announcement:Australian tennis great Todd Woodbridge recognises the value of a trusted, flexible home ...
News Corp Australia’s delicious. brand takes on new publishing model
Food-lifestyle brand delicious. is adopting a new and expanded publishing model in 2025.The announcement:delicious., Australia’s leading premium food-lifestyle brand, today announced it will move to a ...
Snooze rolls out ‘every day, every night amazing’ platform, via Match & Wood
Snooze has released its new ‘every day, every night amazing’ platform with Match & Wood.The announcement:Australian retailer Snooze knows the bedroom is much more than just a place to sleep. It’s a ...
Dynamic Duos: How a tipsy tumble sparked a winning partnership
In Dynamic Duos, Mumbrella each week asks two colleagues with a professional and personal affiliation to share with readers the importance of workplace relationships in an increasingly hybridised ...
Introducing new CX and digital marketing agency, ‘Wonder Works Digital’
Wonder Works Digital – a digital marketing and full-service customer experience agency – has launched.The announcement:Andrew Ritchie has formed Wonder Works Digital a new full-service customer ...
The end of perfect: How being authentic, building in public and growing trust can help you ...
Last year, marketers were given a masterclass in adaptability. Trust in social media eroded further, with a staggering 81% of consumers expressing concerns about misinformation, as revealed in ...
Rivers to shut 136 stores across Australia, with over 600 redundancies
Legendary Australian boots and clothing brand, Rivers, has failed to find a buyer, with all 136 of its retail stores closing, resulting in over 600 redundancies.Rivers was the biggest casualty from ...