Many companies that think they have a marketing problem really have a clarity problem. They either: Don’t understand what makes their product matter. Or communicate it in a way that gets ignored. A ...

Stephanie Trovato is an experienced marketer and content expert in the B2B space with a background in international trade and marketing analytics. A multi-channel storyteller and strategist with over ...

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most ...

Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing. Right now, several trends are ...

Trust is the most powerful and valuable asset a company has. It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether ...

Marketer, researcher, creative director, writer, storyteller, and curmudgeon, Scott has worked with clients in all phases of marketing strategy, research and implementation. He has worked with ...

Ana Mourao is an Experimental Marketer with extensive experience in helping large, complex B2B2C companies make CRM and Digital Marketing decisions with incomplete data using an experimentation ...

By tackling these levels, a brand LLM evolves into a structured, comprehensive solution for real-time, integrated cross-channel content creation. This unlocks the previously untapped competitive ...

Steve Petersen is a member of Wyndham Hotels & Resorts' Marketing Technology Solutions Team. He has also held martech roles in the B2B SaaS and higher education sectors. Petersen earned a Master of ...

The connection between employee experience (EX) and customer experience (CX) is well-documented, with both anecdotal evidence and statistical data supporting the correlation. Research indicates that ...

Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Lean too far into what prospects already know, and you risk boring them.

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial ...