The Hanging House's Nidhi Sharma shares why wellness should be seamlessly integrated into brand experiences for the new-age ...

The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in June 2025 ...

GymNation's Rory McEntee shares his thoughts on selected 'Work' campaigns for Campaign Middle East's Private View in June.

WPP has appointed Cindy Rose, a senior executive at Microsoft, to replace Mark Read as CEO. Rose takes over on 1 September ...

Myco.io's Tariq Jaser explains why the attention economy is failing in the entertainment industry, and how content can shift ...

The Romans enters a multi-year, six-figure PR partnership with Ethara for its corporate brand, live events and venues ...

Mohamed Zidan features in Tie House's 30-year anniversary campaign, showcasing the brand's versatile collection through ...

Voice cloning today is astonishingly good. With just a few seconds of audio, AI can recreate tone, rhythm, and accent in ways ...

VIOOH's Jem Djemal makes the case for why programmatic DOOH should be adopted by more advertisers in the Middle East.

Annalect UAE’s Dr. Hoda Daou shares her take on the hype of data monetisation, delivering real value and the ‘gold rush’ of ...

Dentsu has launched its sports analytics division in the Middle East and North Africa (MENA), as part of a continued effort ...

The campaign combines a mix of live action direction, generative visuals and large-scale personalisation to introduce the new ...